australian merino
15% of the world's sheep live in Australia and 75% of those are merino. The merino's ability to survive and thrive in the harsh Australian climate is a testament to the natural wonders of Australian Merino Wool.
I Can Breathe!
Merino dispels heat during activity and maintains warmth when exposed to a cool climate. This 'intelligent' fibre creates air pockets which lock in body heat and amazingly even retains warmth when wet. Merino fibres are so fine and light they are ideal to wear all year round!
Natural Sunscreen
Merino provides UPF50+ when dry and UPF40+ wet. This is Mother Nature's way of protecting the mighty merino.
Supersoft to Touch
Merino fibres are much finer than other wool, which counteracts the 'itch factor' generally associated with wool. The quality levels are based on microns: the lower the micron, the finer the merino. Red Island extrafine merino creates a luxurious, silky soft layer against the skin.
A Second Skin
Merino's natural elasticiy allows the garments to move fluidly with your body without the restrictions found in other fibres. This is why merino is the ideal fibre for both leisure and active wear.
Stay Dry
Merino's natural wicking properties, means that moisture is drawn away from the skin, keeping you dry from perspiration. This intelligent fibre is able to retain 30% of its own weight in moisture before it starts to fell damp.
Easy Care
Merino is naturally resistant to odour, meaning it can be worn for weeks without washing. It is also a natural stain repellant and this easy care fibre is machine washable.The Perfect Travel Companion
Garments made from merino require little if any ironing, making them ideal for travelling. The natural wrinkle recovery rate means that even after a long trip in a suitcase, the wrinkles wil easily hang out.
Go Green
Sustainable + Renewable + Biodegradable = Merino
If you would like to learn more about the features and benefits of Australian Merino Wool, please visit www.merinoinnovation.com